Free Shipping to Canada
on all orders over $150.00.
Connect on Social:


"Judging the many amazing applications for the LOUD Scholarship Fund fills me with hope for the future and appreciation of the dedication, and brilliance, of the LGBTQ2+ community."     - Jim Deva (1950-2014)

Jim Deva & The LOUD Foundation

LOUD Foundation

Little Sister's Book & Art Emporium's co-founder Jim Deva volunteered his time to the LOUD Foundation from its inception until his passing in 2014.

The LOUD Foundation was founded on the principles of leadership, opportunity unity & diversity, and invests in future leaders of the Canadian LGBTQ community.

LOUD stands for Leadership, Opportunity, Unity & Diversity.

 A former schoolteacher, Jim believed that by supporting the development of students who possess drive, vision, compassion, and knowledge, we can improve society and increase awareness of our diverse community.

More than 1,000 people attended a memorial service at St. Andrew’s-Wesley United Church six days after Jim's death, including a police honour guard and senior officers, where the mayor described Mr. Deva as a “city builder,” and a city councilor likened him to Harvey Milk, the gay San Francisco politician who was assassinated in 1978.

We are honoured and humbled to help carry on Jim's legacy of steadfast leadership and boundless generosity.

We miss you, Jim! Thank you. 

Two Scholarships – One Goal

During his time with LOUD, Jim, with his partner Bruce Smyth, endowed the annual Little Sister's Bookstore Scholarship and, following Jim's passing, in accordance with Bruce and Jim's family's wishes, the Jim Deva Memorial Scholarship was also endowed.

In the beginning two LOUD Scholarships of $2000 were awarded and one Little Sister’s Scholarship in the amount of $1000.

In 2018 $31,000 in 16 scholarships were awarded, in 2019 that jumped to 19 scholarships.

In 2020 the number of scholarships awarded jumped to 20 students and a value of $2500!

Get Involved

To apply for a scholarship or donate please visit LOUD Business to learn more.

    What are you looking for?

    Your cart